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New Balance athletic footwear global supply chain

21 July 2026

Customer Stories

New Balance

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The challenge

New Balance, a leading global athletics apparel company, works with more than 80 suppliers and buyers across a complex and constantly evolving global supply chain.


They had no centralized platform to connect with any of them.

The Solution

Trade Technologies introduced the TradeSharp™ platform and our expert services.


TradeSharp™ brought connectivity, automation, visibility and workflow across the entire trade document chain — from factory suppliers through to global buyers — assuring timely and compliant results across a supply chain that keeps changing shape.


The platform provides cloud-based document and data exchange with all parties; secure electronic document creation and exchange with buyers, banks and third parties; customized data management and structured documents; workflows spanning internal teams, suppliers, banks, buyers and third parties; user-defined reporting; rule-based transaction templating; and 24/7 visibility of status, exposures and performance.

Close-up of a person wearing a grey New Balance 574 sneaker with red and blue trim.

The Impact

In 2024 alone, Trade Technologies completed over 16,000 transactions for New Balance.


That's the measure of it — not a pilot, not a proof of concept, but the operational backbone of a global supply chain.


Trade Technologies is uniquely positioned with a deep understanding of export trade, industry leading technology and responsive custom development resources to provide this highly scalable and visionary custom solution to New Balance on-time and on budget. TradeSharp™ has been a highly effective business process automation solution for New Balance.


— James Frederick, Global Trade Compliance Specialist, New Balance

16,000+

Transactions completed in 2024

80+

Suppliers and buyers connected

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  • A centralized platform connecting 80+ suppliers and buyers
  • Connectivity, automation, visibility and workflow across the full document chain
  • Timely, compliant results across a complex and evolving supply chain
  • Secure electronic document exchange with buyers, banks and third parties

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